Cita APA (7a ed.)

Wilson, R. M., & Gilligan, C. P. (2004). Strategic Marketing Management: Planning Implementation and Control (3rd.). Routledge.

Cita Chicago Style (17a ed.)

Wilson, Richard M.S, y Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. New Yourk: Routledge, 2004.

Cita MLA (9a ed.)

Wilson, Richard M.S, y Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. Routledge, 2004.