Style de citation APA (7e éd.)

Wilson, R. M., & Gilligan, C. P. (2004). Strategic Marketing Management: Planning Implementation and Control (3rd.). Routledge.

Style de citation Chicago (17e éd.)

Wilson, Richard M.S, et Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. New Yourk: Routledge, 2004.

Style de citation MLA (9e éd.)

Wilson, Richard M.S, et Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. Routledge, 2004.