Wilson, R. M., & Gilligan, C. P. (2004). Strategic Marketing Management: Planning Implementation and Control (3rd.). Routledge.
Citación estilo ChicagoWilson, Richard M.S, and Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. New Yourk: Routledge, 2004.
Cita MLAWilson, Richard M.S, and Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. Routledge, 2004.
Warning: These citations may not always be 100% accurate.