Wilson, R. M., & Gilligan, C. P. (2004). Strategic Marketing Management: Planning Implementation and Control (3rd.). Routledge.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रWilson, Richard M.S, और Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. New Yourk: Routledge, 2004.
एमएलए (9वां संस्करण) प्रशस्ति पत्रWilson, Richard M.S, और Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. Routledge, 2004.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.