Wilson, R. M., & Gilligan, C. P. (2004). Strategic Marketing Management: Planning Implementation and Control (3rd.). Routledge.
Citazione stile Chigago Style (17a edizione)Wilson, Richard M.S, e Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. New Yourk: Routledge, 2004.
Citatione MLA (9a ed.)Wilson, Richard M.S, e Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. Routledge, 2004.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.