Wilson, R. M., & Gilligan, C. P. (2004). Strategic Marketing Management: Planning Implementation and Control (3rd.). Routledge.
Chicago (17e ed.) BronvermeldingWilson, Richard M.S, en Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. New Yourk: Routledge, 2004.
MLA (9e ed.) BronvermeldingWilson, Richard M.S, en Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. Routledge, 2004.
Let op: Deze citaties zijn niet altijd 100% accuraat.