Strategic Marketing Management: Planning Implementation and Control

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Bibliographic Details
Main Author:	Wilson, Richard M.S
Other Authors:	Gilligan, Colin Pearson, David J.
Format:	Book
Language:	English
Published:	New Yourk Routledge 2004
Edition:	3rd
Subjects:	Marketing Management > Strategic Planning
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Description
Physical Description:	vii, 867p
ISBN:	9781032197265

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