Strategic Marketing Management: Planning Implementation and Control
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| Autor Principal: | |
|---|---|
| Outros autores: | |
| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
New Yourk
Routledge
2004
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| Edición: | 3rd |
| Subjects: | |
| Tags: |
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| 300 | |a vii, 867p | ||
| 650 | |a Marketing Management |a Strategic Planning |9 10270 | ||
| 700 | |a Gilligan, Colin |a Pearson, David J. |9 10271 | ||
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