Cita APA (7a ed.)

Ferrell, O., & Hartline, M. D. (2014). Marketing Strategy: Text and Cases (6th.). Cengage Learning.

Cita Chicago Style (17a ed.)

Ferrell, O.C, y Michael D. Hartline. Marketing Strategy: Text and Cases. 6th. NEw Delhi: Cengage Learning, 2014.

Cita MLA (9a ed.)

Ferrell, O.C, y Michael D. Hartline. Marketing Strategy: Text and Cases. 6th. Cengage Learning, 2014.