APA (7th ed.) Citation

Ferrell, O., & Hartline, M. D. (2014). Marketing Strategy: Text and Cases (6th.). Cengage Learning.

Chicago Style (17th ed.) Citation

Ferrell, O.C, and Michael D. Hartline. Marketing Strategy: Text and Cases. 6th. NEw Delhi: Cengage Learning, 2014.

MLA (9th ed.) Citation

Ferrell, O.C, and Michael D. Hartline. Marketing Strategy: Text and Cases. 6th. Cengage Learning, 2014.