Cita APA (7th ed.)

Ferrell, O., & Hartline, M. D. (2014). Marketing Strategy: Text and Cases (6th.). Cengage Learning.

Cita Chicago (17th ed.)

Ferrell, O.C, i Michael D. Hartline. Marketing Strategy: Text and Cases. 6th. NEw Delhi: Cengage Learning, 2014.

Cita MLA (9th ed.)

Ferrell, O.C, i Michael D. Hartline. Marketing Strategy: Text and Cases. 6th. Cengage Learning, 2014.