Ferrell, O., & Hartline, M. D. (2014). Marketing Strategy: Text and Cases (6th.). Cengage Learning.
Chicago Style aipamenaFerrell, O.C, and Michael D. Hartline. Marketing Strategy: Text and Cases. 6th. NEw Delhi: Cengage Learning, 2014.
MLA aipamenaFerrell, O.C, and Michael D. Hartline. Marketing Strategy: Text and Cases. 6th. Cengage Learning, 2014.
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