APA-referens (7:e uppl.)

Ferrell, O., & Hartline, M. D. (2014). Marketing Strategy: Text and Cases (6th.). Cengage Learning.

Chicago-referens (17:e uppl.)

Ferrell, O.C, och Michael D. Hartline. Marketing Strategy: Text and Cases. 6th. NEw Delhi: Cengage Learning, 2014.

MLA-referens (9:e uppl.)

Ferrell, O.C, och Michael D. Hartline. Marketing Strategy: Text and Cases. 6th. Cengage Learning, 2014.