Marketing Management

This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents addition...

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Bibliografiske detaljer
Hovedforfatter: Kotler, Philip
Andre forfattere: Kevin Lane Manceau, Delphine
Format: Bog
Sprog:engelsk
Udgivet: India Pearson 2022
Udgivelse:16th
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