Marketing Management

This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents addition...

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Glavni avtor: Kotler, Philip
Drugi avtorji: Kevin Lane Manceau, Delphine
Format: Knjiga
Jezik:angleščina
Izdano: India Pearson 2022
Izdaja:16th
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