Marketing Management
This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents addition...
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| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
India
Pearson
2022
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| Edición: | 16th |
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