Marketing Analytics: Data-Driven Techniques with Microsoft Excel
"Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written b...
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| Язык: | английский |
| Опубликовано: |
New Delhi
Wiley India Pvt. Ltd.
2018
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| 100 | |a Winston, Wayne L. |9 292 | ||
| 245 | |a Marketing Analytics: Data-Driven Techniques with Microsoft Excel | ||
| 260 | |a New Delhi |b Wiley India Pvt. Ltd. |c 2018 | ||
| 300 | |a xxx, 690 p. | ||
| 520 | |a "Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results."--Publisher's website. | ||
| 650 | |a Marketing Research - Data Processing |9 523 | ||
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