Marketing Analytics: Data-Driven Techniques with Microsoft Excel

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"Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written b...

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Bibliografski detalji
Glavni autor:	Winston, Wayne L.
Format:	Knjiga
Jezik:	engleski
Izdano:	New Delhi Wiley India Pvt. Ltd. 2018
Teme:	Marketing Research - Data Processing Electronic Spreadsheets
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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