APA (7th ed.) Citation

Ferrell, O., & Hartline Michael Hochstein Bryan W. (2022). Marketing Strategy: Text and Cases (8th.). Cengage.

Chicago Style (17th ed.) Citation

Ferrell, O.C, and Hartline Michael Hochstein Bryan W. Marketing Strategy: Text and Cases. 8th. New Delhi: Cengage, 2022.

MLA (9th ed.) Citation

Ferrell, O.C, and Hartline Michael Hochstein Bryan W. Marketing Strategy: Text and Cases. 8th. Cengage, 2022.