Ferrell, O., & Hartline Michael Hochstein Bryan W. (2022). Marketing Strategy: Text and Cases (8th.). Cengage.
Cita Chicago (17th ed.)Ferrell, O.C, i Hartline Michael Hochstein Bryan W. Marketing Strategy: Text and Cases. 8th. New Delhi: Cengage, 2022.
Cita MLA (9th ed.)Ferrell, O.C, i Hartline Michael Hochstein Bryan W. Marketing Strategy: Text and Cases. 8th. Cengage, 2022.
Atenció: Aquestes cites poden no estar 100% correctes.