Cita APA (7a ed.)

Ferrell, O., & Hartline Michael Hochstein Bryan W. (2022). Marketing Strategy: Text and Cases (8th.). Cengage.

Cita Chicago Style (17a ed.)

Ferrell, O.C, y Hartline Michael Hochstein Bryan W. Marketing Strategy: Text and Cases. 8th. New Delhi: Cengage, 2022.

Cita MLA (9a ed.)

Ferrell, O.C, y Hartline Michael Hochstein Bryan W. Marketing Strategy: Text and Cases. 8th. Cengage, 2022.