APA-referens (7:e uppl.)

Ferrell, O., & Hartline Michael Hochstein Bryan W. (2022). Marketing Strategy: Text and Cases (8th.). Cengage.

Chicago-referens (17:e uppl.)

Ferrell, O.C, och Hartline Michael Hochstein Bryan W. Marketing Strategy: Text and Cases. 8th. New Delhi: Cengage, 2022.

MLA-referens (9:e uppl.)

Ferrell, O.C, och Hartline Michael Hochstein Bryan W. Marketing Strategy: Text and Cases. 8th. Cengage, 2022.