Forecasting for the Pharmaceutical Industry Models for New Product and In-Market Forecasting and How to Use Them

In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs...

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Autor principal:	Cook,Arthur G.
Format:	Llibre
Idioma:	anglès
Publicat:	NY Routledge 2020
Matèries:	Forecasting in the pharmaceutical industry > Forecasting Process
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