Forecasting for the Pharmaceutical Industry Models for New Product and In-Market Forecasting and How to Use Them
In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs...
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
NY
Routledge
2020
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| Teme: | |
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