Forecasting for the Pharmaceutical Industry Models for New Product and In-Market Forecasting and How to Use Them
In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs...
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
NY
Routledge
2020
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