Marketing Research: An Applied Orientation
"With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of mark...
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| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
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New Delhi
Pearson India Education Pvt. Ltd.
2019
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| Edizioa: | 7th rev. ed. |
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