Marketing Research: An Applied Orientation
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Marketing Research: An Applied Orientation

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"With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of mark...

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Autor principal: Malhotra, Naresh K.
Altres autors: Dash, Satyabhusan
Format: Llibre
Idioma:anglès
Publicat: New Delhi Pearson India Education Pvt. Ltd. 2019
Edició:7th rev. ed.
Matèries:
Marketing Research
Marketing Research - Methodology
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MARKETING RESEARCH: AN APPLIED ORIENTATION

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MARKETING RESEARCH: AN APPLIED ORIENTATION

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MARKETING RESEARCH AN APPLIED ORIENTATION

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Marketing Research, An Applied Orientation

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MARKETING RESEARCH: AN APPLIED ORIENTATION

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MARKETING RESEARCH : AN APPLIED ORIENTATION

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Marketing Research : An Applied Orientation

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MARKETING RESEARCH: AN APPLIED ORIENTATION

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