Marketing Research: An Applied Orientation
"With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of mark...
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Pearson India Education Pvt. Ltd.
2019
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| Edition: | 7th rev. ed. |
| Subjects: | |
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