Marketing Research: An Applied Orientation

"With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of mark...

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Huvudupphovsman: Malhotra, Naresh K.
Övriga upphovsmän: Dash, Satyabhusan
Materialtyp: Bok
Språk:engelska
Publicerad: New Delhi Pearson India Education Pvt. Ltd. 2019
Upplaga:7th rev. ed.
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MARKETING RESEARCH: AN APPLIED ORIENTATION av MALHOTRA NARESH K

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MARKETING RESEARCH: AN APPLIED ORIENTATION av MALHOTRA NARESH K

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Marketing Research : an applied orientation av Malhotra Naresh K.

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Marketing Research: An Applied Orientation av Malhotra, Naresh K.

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Marketing Research: An Applied Orientation av Malhotra, Naresh K.

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Marketing Research: An Applied Orientation av Malhotra, Naresh K.

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Marketing Research: An Applied Orientation av Malhotra Naresh K

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MARKETING RESEARCH AN APPLIED ORIENTATION av MALHOTRA NARESH K

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MARKETING RESEARCH : AN APPLIED ORIENTATION av MALHOTRA NARESH K

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Marketing Research : An Applied Orientation av Malhotra, Naresh K.

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Marketing Research: an applied orientation av Malhotra, Naresh K.

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Marketing Research: An Applied Orientation av Malhotra, Naresh K.

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