Marketing Management: Indian Context, Global Perspective
An unparalleled text that presents an India-centric approach to the discipline of Marketing.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
SAGE Publications India Pvt. Ltd.
2018
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| Edition: | 6th ed. |
| Subjects: | |
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| 245 | |a Marketing Management: Indian Context, Global Perspective | ||
| 250 | |a 6th ed. | ||
| 260 | |a New Delhi |b SAGE Publications India Pvt. Ltd. |c 2018 | ||
| 300 | |a xlix, 798 p. | ||
| 520 | |a An unparalleled text that presents an India-centric approach to the discipline of Marketing. | ||
| 650 | |a Marketing - Management | ||
| 700 | |a Namakumari, S. |9 7587 | ||
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