Marketing Management: Indian Context, Global Perspective
An unparalleled text that presents an India-centric approach to the discipline of Marketing.
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Main Author: | Ramaswamy, V. S. |
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Other Authors: | Namakumari, S. |
Format: | Book |
Language: | English |
Published: |
New Delhi
SAGE Publications India Pvt. Ltd.
2018
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Edition: | 6th ed. |
Subjects: | |
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