H2H Marketing The Genesis of Human-to-Human Marketing
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybo...
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| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
USA
Springer;
2021
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NMIMS Hyderabad -
| Signatura: |
658 KOT |
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| Kopija | Prosto Rezerviraj |