H2H Marketing The Genesis of Human-to-Human Marketing

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybo...

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Bibliografiske detaljer
Hovedforfatter: Kotler,Philip
Andre forfattere: Pfoertsch,Waldemar Sponholz,Uwe
Format: Bog
Sprog:engelsk
Udgivet: USA Springer; 2021
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