H2H Marketing The Genesis of Human-to-Human Marketing
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybo...
Saved in:
Hovedforfatter: | |
---|---|
Andre forfattere: | |
Format: | Bog |
Sprog: | engelsk |
Udgivet: |
USA
Springer;
2021
|
Fag: | |
Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
Vær først til at give en kommentarø!