Malhotra, N. K., & Dash, S. (2019). Marketing Research: An Applied Orientation (7th rev. ed.). Pearson India Education Pvt. Ltd.
Cita Chicago Style (17a ed.)Malhotra, Naresh K., y Satyabhusan Dash. Marketing Research: An Applied Orientation. 7th rev. ed. New Delhi: Pearson India Education Pvt. Ltd, 2019.
Cita MLA (9a ed.)Malhotra, Naresh K., y Satyabhusan Dash. Marketing Research: An Applied Orientation. 7th rev. ed. Pearson India Education Pvt. Ltd, 2019.
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