Malhotra, N. K., & Dash, S. (2019). Marketing Research: An Applied Orientation (7th rev. ed.). Pearson India Education Pvt. Ltd.

Malhotra, Naresh K., and Satyabhusan Dash. Marketing Research: An Applied Orientation. 7th rev. ed. New Delhi: Pearson India Education Pvt. Ltd, 2019.

Malhotra, Naresh K., and Satyabhusan Dash. Marketing Research: An Applied Orientation. 7th rev. ed. Pearson India Education Pvt. Ltd, 2019.