Marketing Research: An Applied Orientation
"With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of mark...
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
New Delhi
Pearson India Education Pvt. Ltd.
2019
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| Έκδοση: | 7th rev. ed. |
| Θέματα: | |
| Ετικέτες: |
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| 100 | |a Malhotra, Naresh K. |9 7446 | ||
| 245 | |a Marketing Research: An Applied Orientation | ||
| 250 | |a 7th rev. ed. | ||
| 260 | |a New Delhi |b Pearson India Education Pvt. Ltd. |c 2019 | ||
| 300 | |a xxxiii, 955 p. | ||
| 520 | |a "With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry" | ||
| 650 | |a Marketing Research |9 1670 | ||
| 650 | |a Marketing Research - Methodology |9 9839 | ||
| 700 | |a Dash, Satyabhusan |9 7447 | ||
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