Marketing Research: An Applied Orientation
"With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of mark...
Wedi'i Gadw mewn:
Prif Awdur: | Malhotra, Naresh K. |
---|---|
Awduron Eraill: | Dash, Satyabhusan |
Fformat: | Llyfr |
Iaith: | Saesneg |
Cyhoeddwyd: |
New Delhi
Pearson India Education Pvt. Ltd.
2019
|
Rhifyn: | 7th rev. ed. |
Pynciau: | |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Eitemau Tebyg
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Marketing Research: An Applied Orientation
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