Kapferer, J. Strategic Brand Management (2nd.). Kogan Page.
Cita Chicago (17th ed.)Kapferer, Jean-noel. Strategic Brand Management. 2nd. Kogan Page.
Cita MLA (9th ed.)Kapferer, Jean-noel. Strategic Brand Management. 2nd. Kogan Page.
Atenció: Aquestes cites poden no estar 100% correctes.