APA aipamena

Kapferer, J. Strategic Brand Management (2nd.). Kogan Page.

Chicago Style aipamena

Kapferer, Jean-noel. Strategic Brand Management. 2nd. Kogan Page.

MLA aipamena

Kapferer, Jean-noel. Strategic Brand Management. 2nd. Kogan Page.

Kontuz: berrikusi erreferentzia hauek erabili aurretik.