Cita APA

Kapferer, J. Strategic Brand Management (2nd.). Kogan Page.

Citación estilo Chicago

Kapferer, Jean-noel. Strategic Brand Management. 2nd. Kogan Page.

Cita MLA

Kapferer, Jean-noel. Strategic Brand Management. 2nd. Kogan Page.

Warning: These citations may not always be 100% accurate.