Kapferer, J. Strategic Brand Management (2nd.). Kogan Page.
Chicago-čujuhus (17. p.)Kapferer, Jean-noel. Strategic Brand Management. 2nd. Kogan Page.
MLA-čujuhus (9. p.)Kapferer, Jean-noel. Strategic Brand Management. 2nd. Kogan Page.
Muitte dárkkistit čujuhemiid riektatvuođa, ovdal go geavahat daid iežat deavsttas.