Kapferer, J. Strategic Brand Management (2nd.). Kogan Page.
芝加哥风格引文Kapferer, Jean-noel. Strategic Brand Management. 2nd. Kogan Page.
MLA引文Kapferer, Jean-noel. Strategic Brand Management. 2nd. Kogan Page.
警告：这些引文格式不一定是100％准确.
APA引文