B2B marketing : a South-Asian perspective
A different set of challenges and opportunities exist for the business-to-business (B2B) marketer, who intends to serve the needs of organizations rather than individuals/households. The B2B marketing process is longer and largely governed by relationship marketing. Buying behaviour is more rational...
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| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
Delhi
Cengage Learning
2024
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| 版: | 13th ed |
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