Launching New Ventures: An Entrepreneurial Approach
LAUNCHING NEW VENTURES, 8e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace today. Part One introduces the foundations of entrepreneurship and helps you understand the entrepreneur’s journey including the kinds of decisions that entrep...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | গ্রন্থ |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
Delhi
Cengage Learning India Pvt. Ltd.
2020
|
| সংস্করন: | 8th ed. |
| বিষয়গুলি: | |
| ট্যাগগুলো: |
ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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| 100 | |a ALLEN, KATHLEEN R. |9 11209 | ||
| 245 | |a Launching New Ventures: An Entrepreneurial Approach | ||
| 250 | |a 8th ed. | ||
| 260 | |a Delhi |b Cengage Learning India Pvt. Ltd. |c 2020 | ||
| 300 | |a xix,380p | ||
| 520 | |a LAUNCHING NEW VENTURES, 8e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace today. Part One introduces the foundations of entrepreneurship and helps you understand the entrepreneur’s journey including the kinds of decisions that entrepreneurs make. It also explains the opportunity creation process and the tasks that you must undertake before starting a business. Part Two addresses the heart of entrepreneurial activity -- the development and testing of a new business model through feasibility analysis. Here you will learn the tools and skills needed to validate an opportunity, build a founding team, and estimate startup requirements. Part Three focuses on the planning that goes into designing an effective, scalable startup organization including a marketing plan. It also addresses the key topics of ethics, social responsibility, and the legal form of organization. Part Four looks at planning for growth and change in your new organization and includes growth funding, growth strategies, accessing the public markets, and planning for harvest and exit. | ||
| 650 | |a MANAGEMENT |a growth strategies |9 11210 | ||
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