Cita APA (7th ed.)

Peter J Paul. (2005). Consumer Behavior and Marketing Strategy (7th.). Tata McGraw Hill.

Cita Chicago (17th ed.)

Peter J Paul. Consumer Behavior and Marketing Strategy. 7th. New Delhi: Tata McGraw Hill, 2005.

Cita MLA (9th ed.)

Peter J Paul. Consumer Behavior and Marketing Strategy. 7th. Tata McGraw Hill, 2005.