Peter J Paul. (2005). Consumer Behavior and Marketing Strategy (7th.). Tata McGraw Hill.
Lua i Stíl Chicago (17ú heag.)Peter J Paul. Consumer Behavior and Marketing Strategy. 7th. New Delhi: Tata McGraw Hill, 2005.
Lua MLA (9ú heag.)Peter J Paul. Consumer Behavior and Marketing Strategy. 7th. Tata McGraw Hill, 2005.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.