APA-referens (7:e uppl.)

Peter J Paul. (2005). Consumer Behavior and Marketing Strategy (7th.). Tata McGraw Hill.

Chicago-referens (17:e uppl.)

Peter J Paul. Consumer Behavior and Marketing Strategy. 7th. New Delhi: Tata McGraw Hill, 2005.

MLA-referens (9:e uppl.)

Peter J Paul. Consumer Behavior and Marketing Strategy. 7th. Tata McGraw Hill, 2005.