Peter J Paul. (2005). Consumer Behavior and Marketing Strategy (7th.). Tata McGraw Hill.
Chicago Style (17. basım) AtıfPeter J Paul. Consumer Behavior and Marketing Strategy. 7th. New Delhi: Tata McGraw Hill, 2005.
MLA (9th ed.) AtıfPeter J Paul. Consumer Behavior and Marketing Strategy. 7th. Tata McGraw Hill, 2005.
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