AI for Marketers: An Introduction and Primer
The march of artificial intelligence (AI) is relentless, and in marketing, nearly every software vendor is promising it in some fashion. But what does AI truly mean, and how does it apply to your work?In this expanded and improved third edition, marketers will learn even more examples and applicatio...
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
USA
Christopher
2021
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| Edició: | 3rd |
| Matèries: | |
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| Sumari: | The march of artificial intelligence (AI) is relentless, and in marketing, nearly every software vendor is promising it in some fashion. But what does AI truly mean, and how does it apply to your work?In this expanded and improved third edition, marketers will learn even more examples and applications of AI as it applies to modern marketing. From attribution analysis to topic modeling to forecasting, learn how AI is already impacting the work you do and how it will change the fundamentals of marketing. |
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| Descripció física: | 239p |
| ISBN: | 9798718366242 |