AI for Marketers: An Introduction and Primer

The march of artificial intelligence (AI) is relentless, and in marketing, nearly every software vendor is promising it in some fashion. But what does AI truly mean, and how does it apply to your work?In this expanded and improved third edition, marketers will learn even more examples and applicatio...

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Autor principal: Penn ,Christopher
Formato: Libro
Lenguaje:inglés
Publicado: USA Christopher 2021
Edición:3rd
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