AI for Marketers: An Introduction and Primer

The march of artificial intelligence (AI) is relentless, and in marketing, nearly every software vendor is promising it in some fashion. But what does AI truly mean, and how does it apply to your work?In this expanded and improved third edition, marketers will learn even more examples and applicatio...

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Bibliografiska uppgifter
Huvudupphovsman: Penn ,Christopher
Materialtyp: Bok
Språk:engelska
Publicerad: USA Christopher 2021
Upplaga:3rd
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